Skincare ingredients, routines, tools, and products considered through the lens of changing midlife skin.
Explore SkinCurated by Margarita
Margarita's Picks
There is no shortage of things women are being told we need.
Serums.
Devices.
Supplements.
Tools.
Treatments.
The newest thing everyone suddenly seems to own.
My question is simpler:
Is it actually worth it?
Margarita's Picks is where I look past the marketing and help you figure out what may deserve a place in your routine—and what you can probably leave right where it is.
You Don't Need Everything
I have worked in aesthetics since 1999, and if there is one thing the beauty industry has never struggled to produce, it is another product.
Some are excellent.
Some are useful for the right person.
Some solve a problem you actually have.
And some mainly solve the problem of a company wanting to sell you something.
That is why I created Margarita's Picks.
This is not about collecting more.
It is about making better choices.
Margarita, Is It Worth It?
This is the question I want us asking before we spend the money.
When I evaluate a product, device, treatment, or wellness find, I want to know:
- What does it actually do?
- Who might benefit from it?
- Who probably does not need it?
- Is there reasonable evidence behind the claims?
- Is there a simpler or less expensive way to solve the same problem?
- Does it address a real need—or did marketing just convince us we have a new one?
- Is it something I would feel comfortable recommending to a woman who asked me directly?
Because sometimes the answer is:
Yes. This may be worth considering.
Sometimes it is:
Maybe—but only for the right person.
And sometimes it is simply:
No. Save your money.
LED masks, microcurrent devices, skincare tools, and other beauty technology—looked at beyond the hype.
Explore Beauty TechThoughtful wellness finds for the woman who wants to feel stronger, healthier, and better supported in the life she is living now.
Explore WellnessWhat You'll Find Here
Over time, Margarita's Picks will include:
- products I genuinely think are worth knowing about
- products I think are overhyped
- beauty devices explained in plain English
- comparisons between similar options
- ingredient breakdowns
- practical alternatives when you do not need the expensive version
- wellness finds that make sense for real life
- and honest answers when buying nothing is the smartest option
I want this section of Now & Well to become a trusted filter—not another reason to fill your bathroom cabinet.
A Quick Note About Recommendations
Some recommendations on Now & Well may eventually include affiliate links.
If I earn a commission from a purchase, it will not change the standard I use to evaluate whether something belongs here.
I am much more interested in helping you make a good decision than convincing you to buy everything I mention.
When affiliate links are used, they will be clearly disclosed.
Not Sure Where to Start?
If your skin has changed and you are no longer sure what belongs in your routine, start with the bigger picture before buying something else.